Danish global retailer JYSK?is set to open its first Liverpool store on 17th October. Situated at Hunts Cross Retail Park, it will be the biggest JYSK store in the UK, at?1350 sqm, set across two levels. The store will be managed by?Victoria Bostock.

Jenny Johnston, JYSK sales and marketing manager, UK & Ireland, explains the thinking behind opening a store in the current climate (see related for more on the business' UK expansion plans): “We are delighted to be opening our first store in Liverpool – and our biggest in the UK to boot. Liverpool remains an ever-popular choice as a shopping destination. That, coupled with the scale of the city and its inhabitants, means it is an?exciting opportunity for us.

"Crucially, we have ensured, just like with all our stores, that it is a safe and enjoyable place to shop under the current Covid-19 circumstances. There is no denying that items purchased for the home have a sensory element – you need to feel sheets or touch a mattress before you commit to buy. JYSK Liverpool will provide the shopping experience we have all missed while remaining incredibly safe with social distancing and a very high standard of hygiene and cleaning measures in place.”

Starting with Liverpool, the current stage of?JYSK’s UK expansion plan?will see another six store launches by the end of the financial year, taking the UK total to?26.?

“The sky really is the limit for JYSK, and we remain committed to our expansion plans, even in the current climate,” says Jenny.

Before coming on board to launch JYSK Liverpool, store manager?Victoria, who has lived in Liverpool her whole life,?worked for retail giant?Arcadia. ?

“I am thrilled to be a part of the JYSK family,” she says.?“This year has been a tough time for the UK job market, and I cannot wait to mentor and help others develop their careers whilst managing the biggest JYSK store in the UK.”